What is ISO Moto?
Iso is an Italian brand with historic links to the world of automobiles. Founded in 1939 under the name Isothermos, Iso is associated with the history of post-war enterprise in Italy. The company began making mopeds, motorcycles and light four-wheeled vehicles in 1948.
Is ISO a brand?
Our short name “ISO”
We, the International Organization for Standardization, own the registered trademarks for our short name, “ISO”.
What is ISO brand standard?
Abstract. ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions.